The inventor of seventeen patents in Artificial Intelligence, Computer Security, and Medical Practice Management. Author of three books and over fifty magazine articles about using knowledge-based systems in healthcare and financial services.
 

As we continue to grow and expand so quickly, it is my job to ensure that each and every partnership, affiliate, client, and enterprise solution is clearly understood and executed. I've been blessed with the ability to travel a great deal to learn and speak at events around the country on topics like: Practice Growth, Coding/Billing, Compliance, and Work/Life Balance. We are a family company with family values and for that I am grateful. To your success!

As a medical service business owner, it was an easy transition to a medical software company more than 12 years ago. The synergy of medical billing expertise with the software talent and automation, allows us to help our clients to grow their practices and achieve their business goals.

 Erez has been the CTO of Vericle Corporation and a partner in several billing service companies for over 20 years. He was awarded 5 patents in electronic healthcare record processing, billing software user interfaces, and computer security.

As a practicing surgeon, Roy Lirov, MD, has focused his life on patient care and maximizing positive patient outcomes. In joining the Affinity team, he is responsible for ensuring that our technology and services are all geared directly towards what matters most: maximizing patient time for clinicians. In a world where it seems EHR and technology has decreased patient face-time; Dr. Roy Lirov's mission is to combat this on behalf of all physicians of all specialties around the world.